We are Baby Boomer Women, strong and powerful

Baby Boomer women have come a long way for sure. We’re more educated, more financially secure, healthier and more independent than any generation before us. 

We’ve broken gender barriers across the board and entered professional fields that women before us never dreamed was possible. And we’re still having amazing breakthroughs.

We know how important it is to be healthy and to have gusto in our lives. We don’t give up on our dreams no matter how big or seemingly impossible. 

A perfect example of that is Diana Nyad. She’s the Baby Boomer who swam 110 miles from Cuba to Key West in 2013 at the age of 64, the first person to ever do that without a shark cage. She is certainly an inspiration to all of us Baby Boomer women. Watch what she had to say at the time.

Looking and feeling good matters to Baby Boomer women

Okay, let’s face it. Baby Boomer women love looking good – actually, we love looking great. And we love being pampered in the process.

Baby Boomer women's painted toenails

Of course, all Baby Boomers want to look and feel good. But women do more about it.

We want the best - and easiest to manage - hairstyles. We want healthy and beautiful nails on our smooth hands and feet.

We want style. We want to dress smart and be smart. 

We want the natural, wholesome look even when we have to go to unnatural lengths to get it.

We crave adventure. We completely get what the wise Helen Keller meant when she said many years ago: “Life is either a daring adventure or nothing.”

We want to contribute our time, money and services to make a difference. 

We expect to be treated with dignity and respect and to enjoy equal social and economic status with men. We want to be heard!

Boomer women have fought hard to earn these rights, many actively participating in the rebirth of the women’s movement in the 1960s. 

And yeh, we want to be sexy and visually appealing to others. 

Tricia Cusden wrote a book - "Living the Life More Fabulous: Beauty, Style and Empowerment for Older Women" - about women's interest in looking and feeling fabulous as we age after her own transforming experience. It's received great reviews on Amazon.

Women say it's exactly what they needed to hear as they were starting to cope with the aging process. And it's helped them feel better about the changes.

It includes health advice as well as cosmetic guidelines.


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